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QNET > RYTHM > Sustainability > Championing Sustainability and Building A Green Legacy With QNET
Sustainability

Championing Sustainability and Building A Green Legacy With QNET

Last updated: July 11, 2025 4:01 pm
Rudy Fernandez
Published: June 5, 2024
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11 Min Read
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Climate change is the greatest threat to our planet’s future. The levels of greenhouse gases in our atmosphere are at their highest levels in two million years and are climbing. These gases are warming our planet. We are already witnessing their impact as increased droughts, wildfires, floods, and storms ravage our communities and animal species, teetering on the brink of extinction. We must act now to reduce our carbon footprint and ensure our children inherit a habitable planet.

Contents
Why Do We Need to Address Climate Change?The QNET Green Legacy PledgeStrategic QNET Product Development and an Ethical Supply ChainQNET’s Reforestation InitiativePhilippines – 1,000 treesUnited Arab Emirates – 1,000 treesKenya – 1,000 treesTurkey – 5,000 treesAlgeria – 500 treesIndonesia – 2,000 treesMalaysia – 3,450 treesMorocco – 1,000 treesEgypt – 500 treesA Sustainable CultureA Meat-Free Policy from Day ZeroFirst BCA Accredited High-Rise OfficeSaying No to Single-Use PlasticsProud Member of the United Nations Global Compact

That is where the QNET Green Legacy comes in.

Why Do We Need to Address Climate Change?

We have lived through several disasters over the last decade that have been caused by climate change, directly or indirectly. Over the next decade, we can expect more natural disasters, illnesses and catastrophes. We know through science that the problem is man-made. While we can’t reverse what has been already lost, we can do our bit to make a positive difference.

The QNET Green Legacy Pledge

QNET Green Legacy sustainability icons on wooden blocks planted in the soil

QNET understands its role in addressing climate change and other environmental issues and is committed to safeguarding the planet and working towards a greener future for all. As we empower our employees and distributors to champion sustainable practices in their daily lives, we also seek to partner with trusted environmental actors to spearhead sustainable initiatives around the world and drive a global discussion around sustainability.

Strategic QNET Product Development and an Ethical Supply Chain

QNET values good business practices and environmental responsibility through its supply chain, as the company strives for a fully sustainable and responsible procurement process. In product development and operations, QNET adopts a holistic, purpose-led strategy, an approach that minimises waste and emphasises the efficient use of resources, contributing to a more sustainable business model that aligns with the company’s commitment to environmental stewardship.

Here are a few examples of how QNET does this:

Certified by the Responsible Jewellery Council

Bernhard H. Mayer 18K Gold Jewellery - Autumn Earrings and Pendant

QNET’s jewellery and watch collections are crafted using recycled gold and ethically sourced precious stones procured from suppliers who are certified members of the Responsible Jewellery Council (RJC). These suppliers undergo independent audits based on the Council’s Code of Practices, ensuring adherence to guidelines related to human and labour rights, environmental impact, and fair mining practices.

Alternative Packaging

All QNET product packaging uses eco-friendly materials such as Forest Stewardship Council (FSC) certified paper and recyclable sleeves and boxes.

Energy-Efficient HomePure Line

Earth-friendly HomePure items shield against harmful sun's UV rays for reduced environmental impact

HomePure products have been developed to consume the least amount of energy possible. The HomePure Zayn air purifier boasts low power consumption, while the HomePure Nova promotes less water wastage and reduction of single-use plastic bottles through a water filtration system that does not require electricity to operate.

You can also learn more about how QNET products help combat the negative impact of climate change on health in this blog post.

QNET’s Reforestation Initiative

hand holding plant on top of moutain

The QNET Green Legacy actively contributes to environmental conservation through a global reforestation initiative. In 2021, we partnered with EcoMatcher to kick-start this and have since participated in reforestation efforts through various organisations in communities worldwide. So far, we have planted trees in the following countries:

Philippines – 1,000 trees

For its Philippine forest, QNET teamed up with Fostering Education and Environment for Development (FEED) to help grow, preserve, and protect the country’s biodiversity.

United Arab Emirates – 1,000 trees

We partnered with the Emirates Marine Environmental Group (EMEG), a non-profit based in Dubai, to plant mangroves that are essential in protecting coastal communities.

Kenya – 1,000 trees

Through the non-profit organisation Trees for Kenya, we planted eight different tree species to help the local communities combat the negative effects of climate change.

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A post shared by QNET Official (@qnetofficial)

Turkey – 5,000 trees

In July and August 2021, Turkey suffered devastating wildfires that affected over 1,700 square kilometres of forested areas. QNET Turkey collaborated with the Association for Solidarity of Environmental Organisations (ÇEKUD) to plant 3,000 trees to contribute to the country’s large-scale reforestation exercise in response to the ecological imbalance caused by the summer fires.

QNET Turkey staff pose with RYTHM Foundation banner and QNET Green Legacy placards to commemorate planting 2000 trees in Istanbul on May 2024.

Later, in May 2024, QNET Turkey worked with ÇEKUD again to plant 2,000 saplings in commemoration of Earth Day.

Algeria – 500 trees

QNET Algeria representatives in action as they plant 500 trees as part of reforestation efforts in August to September 2021.

As part of another rehabilitation initiative from August to September 2021, QNET employees and Independent Distributors joined a reforestation exercise in the northern region of Algeria to rehabilitate part of a forest destroyed by wildfires.

Indonesia – 2,000 trees

QNET Green Legacy in Bali

In partnership with the RYTHM Foundation and the Indonesian National Armed Forces, QNET planted 2,000 mangrove trees in Bali to commemorate World Environment Day 2022.

Malaysia – 3,450 trees

QNET Green Legacy initiative in Malaysia for QNET's 25th Anniversary in 2023

In December 2023, we planted 1,250 mangrove trees in Malaysia in collaboration with the Selangor Forestry Department, the Malaysian Coastal Fishermen’s Network Education and Welfare Association (JARING), and students from Politeknik Sultan Idris Shah. QNET embarked on this initiative with RYTHM Foundation to commemorate the company’s 25th Anniversary and foster the championing of community spirit.

Another 200 mangrove trees were planted in May 2024.

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A post shared by QNET Official (@qnetofficial)

Morocco – 1,000 trees

Smiling representatives doing a peace sign as they pose with a banner bearing QNET, Bernhard H Mayer and Green Legacy branding to commemorate having planted a tree for every OMNI watch sold on 7 March 2024 in Amizmiz, Morocco.

To commemorate the launch of the eco-friendly OMNI Watch, QNET luxury brand Bernhard H. Mayer pledged to plant a tree for every watch sold from the collection. To kickstart the tree-planting initiative, in March 2024, 1,000 trees were planted in Amizmiz, Morocco, in partnership with the High Atlas Foundation.

Egypt – 500 trees

Smiling representatives pose with a banner bearing QNET, Bernhard H Mayer and Green Legacy branding to commemorate having planted a tree for every OMNI watch sold on 7 March 2024 in Cairo, Egypt.

Again, as part of Bernhard H. Mayer’s OMNI campaign in March 2024, 500 fruit trees were planted in Cairo in collaboration with the Egyptian environmental social enterprise Shagrha. This ongoing initiative aims to enable QNET distributors and watch enthusiasts around the world a chance to partake in luxury that leads to a greener tomorrow.

Azerbaijan – 500 trees

Corporate staff from QNET and The V contributed 500 trees to the newly founded Eco Park in Baku, Azerbaijan.

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A post shared by The V (@thev_official)

Iraq – 500 trees

In celebration of World Environment Day, HomePure, in collaboration with the Al-Sadr Municipality Directorate II and the Municipal Awareness Department, spearheaded a pioneering environmental tree-planting initiative in Baghdad, Iraq, marking the first-ever project implemented in the country.

A total of 500 Albizia trees, renowned for their fast growth and ability to improve air quality, were planted with the enthusiastic support of the youth volunteer team “Our Youth, Our Future”, alongside civic leaders, local residents, and independent distributors.

As part of its broader commitment to sustainable living and public health, HomePure also donated two HomePure Nova units to the Municipality of Baghdad, offering access to clean, safe drinking water.

The initiative’s success received wide recognition, with coverage on National Television, Radio, and official Government Newspapers, solidifying it as a milestone moment for environmental action in Iraq.

A Sustainable Culture

The QNET Green Legacy is our mission to cultivate a sustainable culture that extends from our company to each Independent Distributor and beyond. We invite you, the driving force behind our success, to be champions of sustainability in your daily lives. Let’s actively shape a culture of environmental consciousness, integrating sustainable practices into our routines.

Here are some of the ways the QNET community does just that:

A Meat-Free Policy from Day Zero

QNET actively encourages a plant-based lifestyle and globally enforces a meat-free policy at all its offices and events, aiming to minimise greenhouse gas emissions and alleviate environmental impact.

First BCA Accredited High-Rise Office

QNET’s office building in Malaysia is the first high-rise in the country to receive the prestigious Green Mark Gold Award from the Building Construction Authority of Singapore (BCA) for achieving a 20% increase in resource savings and facilitating more efficient energy and water use throughout the tower.   

Saying No to Single-Use Plastics

Orange reusable QNET tumbler surrounded by crumpled plastic cups

QNET has implemented a ban on single-use plastic across its offices, events, and conventions as part of a commitment to reduce plastic waste, strongly encouraging everyone to opt for reusable containers instead. Each QNET office is equipped with easily accessible recycle bins to support responsible waste management.

In 2021, HomePure invited people to participate in the #BottleSelfieChallenge, a pledge not to buy and consume bottled beverages in a bid to reduce plastic pollution, which they can commemorate by submitting a selfie with their favourite reusable bottle.

Proud Member of the United Nations Global Compact

In 2015, QNET’s parent company, the QI Group of Companies, proudly became a member of the United Nations Global Compact (UNGC) Network, the world’s largest corporate sustainability initiative.

Your individual choices matter, and by incorporating sustainability into your personal journey, you can create a positive impact on a broader scale. Take a step further and get involved with climate change charities; it’s a swift and impactful way for you to contribute to a cause greater than yourself, leaving a lasting imprint on the global sustainability landscape. Together, let’s pave the way for a greener and more sustainable future.

This article was originally published on 8 January 2024 and has been updated following recent developments. 
TAGGED:Bernhard H. Mayer®championing earthchampioning sustainabilitychampioning youecomatcherEnvironmental Conservationgreen legacymeat-freeomniomni watchplant-based dietplastic-freeqnet algeriaqnet dubaiQNET EgyptQNET Indonesiaqnet kenyaqnet malaysiaqnet moroccoQNET PhilippinesQNET ProductsQNET Tree PlantingQNET TurkeyRYTHMsustainabilityvegetarianism
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